The era of photography and immersive videography is here, and 360° cameras are at the heart of this revolution. These extraordinary devices offer the ability to capture moments from all angles, creating breathtaking visual experiences that put the viewer at the center of the action. With the advent of virtual reality and the increase in demand for more interactive and engaging content, 360° cameras have grown in popularity, attracting creative professionals and passionate amateurs alike.
Two models stand out in this area: the Insta360 X3 and the GoPro Max. The Insta360 X3, with its advanced features and exceptional image quality, is designed for those looking to push the boundaries of creativity. On the other hand, the GoPro Max, from the recognized lineage of GoPro action cameras, offers robustness and ease of use in the most demanding environments.
In this article, our goal is to provide you with a detailed comparison of these two giants of 360° videography. We’ll look at their respective features, performance, and benefits to help you make an informed choice based on your specific needs. Whether you’re a budding videographer looking for your first 360° camera or a professional looking to expand your arsenal, follow us in this comparison guide that promises to equip you with the information you need to make a well-informed decision.

Insta360 X3 vs GoPro Max: Features
| Features | GoPro Max | Insta360 X3 |
| Image | ||
| Sensors | Two Sony 1/2.3″ f/2.8 | Two 1/2″ sensors – F/1.9 |
| Video | ||
| Resolution | 360 Mode : 5.6K @ 30fps, 3K @ 60fps Hero Mode 1440p @ 60fps (4:3 only), 1080p @ 60fps (16:9 & 4:3) | 360 Mode 5.7K @ 30fps, 24fps, 25fps, 4K @ 60fps, 30fps Single Lens Mode 4K @ 30fps, 3.6K @ 60fps, 50fps, 30fps, 25fps, 24fps |
| Debit | 78MBPS | 120MBPS |
| Format | MOV, insv (exportable via App or Studio), mp4 (FlowState stabilization in camera), supports LOG and HDR videos | |
| Modes | Standard, Timelapse, TimeWarp | Standard, HDR, Timelapse, TimeShift, Bullet Time, Loop Recording, Meme Mode, FOV Plus, BulletTime |
| Coding | H.264 | H.264 |
| Audio | 6 Microphones / Ambisonic Audio | 3 Microphones |
| Livestream | Yes | Yes |
| Photo | ||
| Resolution | 360 18MP Mode | 360 – 72MP (11968×5984), Single Lens – 32MP |
| Modes | Standard, Powerpano | Standard, HDR, Burst, Interval, Night Photo |
| Format | JPEG, insp, RAW | |
| Exposure Modes | Auto, Manual (Shutter 1/8000s-120s, ISO 100-3200), Shutter Priority (1/8000s-2s), ISO Priority (100-3200) | Auto, Manual (Shutter 1/8000s-120s, ISO 100-3200), Shutter Priority (1/8000s-2s), ISO Priority (100-3200) |
| White Balance | Auto, 2700K, 4000K, 5000K, 6500K | Auto, 2700K, 4000K, 5000K, 6500K |
| Design | ||
| Waterproof | Yes – up to 10 metres | Yes – up to 10 metres |
| Battery | 60 minutes of video | 70 minutes of video |
| Special Features | Built-in Stand, Voice Control | Invisible Selfie Stick, 8K Timelapse, Bullet Time 4K 120fps, Active HDR, Invisible Selfie Stick, Crop App |
| Where to Buy | Amazon | Insta360 Website |
Insta360 X3 vs GoPro Max: Design and Durability
Insta360 X3
The Insta360 X3 is a jewel of technology, designed to capture breathtaking images with unparalleled ease of use. Its rugged, ergonomic design makes it ideal for a variety of environments, from urban adventures to extreme wilderness getaways. The body of the device is built with high-quality materials, providing exceptional strength and durability without compromising on lightweight and portability.
The X3 is also built to withstand the elements. With a certification of water resistance up to 10 meters deep, you can dive into your aquatic adventures without fear of damaging your device. Whether it’s diving, surfing, or simply capturing rainy moments, the X3 is up for the challenge.
GoPro Max
The GoPro Max continues to carry the banner of GoPro’s reputation for durability high. This model stands out for its legendary robustness, capable of withstanding the harshest conditions while remaining extremely compact and easy to handle. Like the Insta360 X3, the GoPro Max is waterproof up to 10 meters, making it perfectly suited for water adventures without the need for an additional case.
One of the main differences in the design of the GoPro Max is its modular approach, allowing users to easily replace parts of the device, such as the protective lenses, which is a definite advantage in case of scratches or damage. Additionally, the Max incorporates foldable mounts at its base, eliminating the need for additional accessories to attach it to equipment or mounts, a popular feature for those looking to minimize their gear.
Design and Sustainability: Conclusion
While the Insta360 X3 focuses on superior image quality and ease of use with its ergonomic design and impressive waterproofing, the GoPro Max stands out for its legendary ruggedness and versatility thanks to its modular design and integrated mounts. Both cameras are designed for those who don’t want to compromise between durability and performance, but the choice between the two will depend on your specific needs and the environment in which you plan to use your 360° camera.

Insta360 X3 vs GoPro Max: Image and Video Quality
When it comes to choosing a 360° camera, image and video quality is often the most important criterion. This is where the Insta360 X3 and GoPro Max show their strengths, each bringing unique features to the table that can influence your decision.
Insta360 X3
The Insta360 X3 shines with its ability to capture video in 5.7K resolution at 30fps, 24fps, and 25fps, and in 4K at 60fps and 30fps. This high resolution ensures extremely sharp and detailed videos, allowing users to dive into their adventures with unprecedented clarity. Image quality is enhanced by 1/2″ sensors, which are larger than those of many competitors, which capture more light and significantly improve low-light performance. The result is a rich, vivid image, with less noise and better detail capture, even in low-light environments.
GoPro Max
For its part, the GoPro Max also offers an excellent video resolution with its 360 mode which allows you to film in 5.6K at 30fps. Although slightly lower in terms of maximum resolution compared to the X3, the image quality is still impressive, providing smooth and immersive videos that are a trademark of GoPro. The GoPro Max also uses Sony 1/2.3″ F/2.8 sensors, which, while slightly smaller than those in the X3, are still capable of producing excellent images. Low-light performance is good, thanks to GoPro’s proficiency in image optimization, although some users find the X3 to have a slight advantage in this area.
Comparison
Directly comparing image and video quality, the Insta360 X3 seems to take a slight lead, mainly thanks to its higher resolution and larger sensors that promote better low-light performance. However, the GoPro Max is still a formidable competitor, with its own range of qualities that make it a preferred choice for many, especially those who are loyal to the GoPro brand and appreciate its durability and ease of use. The final decision will therefore depend on your specific priorities in terms of image and video quality as well as the intended use of the camera.
Insta360 X3 vs GoPro Max: Image Stabilization
Image stabilization is crucial for 360° cameras, as it helps capture smooth, high-quality video even in the most hectic situations. Both the Insta360 X3 and the GoPro Max offer advanced stabilization technologies, but with slightly different approaches.
Insta360 X3
The Insta360 X3 uses FlowState stabilization technology, which is known for its ability to produce exceptionally smooth videos, even without a gimbal. FlowState analyzes camera movements in real-time and uses advanced algorithms to adjust and smooth video, compensating for shakiness and sudden movements. This results in impressively stable sequences, no matter how intense the action. A significant advantage of FlowState is its performance in low-light conditions, where stabilization remains effective without compromising image quality.
GoPro Max
The GoPro Max responds with its own stabilization technology, Max HyperSmooth. This feature builds on years of development by GoPro in the field of image stabilization. Max HyperSmooth offers six-axis motion compensation, ensuring stabilized shots even in the most turbulent environments. Like FlowState, Max HyperSmooth is designed to perform in a variety of conditions, including fast travel or extreme sports activities.
Image Stabilization: Comparison
The comparison between FlowState and Max HyperSmooth is quite tight, with both technologies offering excellent image stabilization performance. The Insta360 X3’s FlowState is often praised for its ability to maintain impeccable stabilization even in low-light conditions, while the GoPro Max’s Max HyperSmooth is known for its robustness and reliability in a wide range of activities. Your choice could depend on specific factors such as how often you plan to shoot in low-light conditions or the type of activities you plan to capture. Overall, both cameras offer high-end stabilization solutions that will significantly improve the quality of your 360° videos.

Insta360 X3 vs GoPro Max: Features and Shooting Modes
The versatility of a 360° camera relies heavily on its features and shooting modes, giving users the freedom to capture their adventures creatively. Let’s see how the Insta360 X3 and GoPro Max compare from this perspective.
Insta360 X3
The Insta360 X3 is a powerhouse of creativity thanks to its myriad of shooting modes and software features. Among its strengths are:
- Bullet Time 4K 120fps: A spectacular mode that creates slow-motion and rotating effects around the subject, giving the impression that time and space are literally revolving around it.
- Active HDR for videos: Optimizes moving shots by reducing blur and improving clarity without sacrificing detail in bright and dark areas.
- 8K Timelapse: Captures scenes with extreme detail, ideal for cityscapes or natural landscapes.
- Invisible Selfie Stick: Automatically removes the selfie stick from your shots, creating the illusion that the camera is floating around you.
- Re-framing with the app: The Insta360 app offers powerful tools to re-crop and edit your videos after shooting, allowing for endless creativity.
GoPro Max
The GoPro Max is not to be outdone, also offering a wide range of shooting modes suitable for different situations:
- PowerPano: Captures 270° panoramas without distortion or shift, perfect for group photos or landscapes.
- TimeWarp and Timelapse: Offers smooth, time-lapse motion effects for your videos, ideal for action scenes or time transitions.
- Max HyperSmooth: Advanced stabilization for ultra-smooth videos at any level of action.
- Fashion Hero: Shoots non-360 video with exceptional stabilization and clarity, making the Max extremely versatile.
Comparison
While the Insta360 X3 shines with its creative modes and advanced editing capabilities, the GoPro Max offers robust and reliable features that are perfect for those looking for simplicity and efficiency. The choice between these two will depend on what you’re looking to accomplish with your 360° camera: limitless creative exploration or reliable, high-quality capture in any situation.

Insta360 X3 vs GoPro Max: Sound and Microphones
Sound quality is a crucial element in creating immersive content, especially when it comes to 360-degree videos. Not only should it complement the images perfectly, but it should also immerse the audience in the experience. Let’s take a look at how the Insta360 X3 and GoPro Max handle the sound aspect of their captures.
Insta360 X3
The Insta360 X3 is equipped with three microphones, allowing for good quality sound pickup, which will satisfy the needs of most users. However, what sets the X3 apart is its ability to handle sound in a 360-degree video context. With its software technology, it can dynamically adjust the sound pickup to match the orientation of the video, providing a richer and more immersive sound experience.
GoPro Max
The GoPro Max, on the other hand, features an ambitious approach with six built-in microphones, allowing it to capture ambisonic sound. This ability is particularly impressive as it allows for a 360-degree soundstage, providing total immersion. The audience can literally hear the world revolving around them, which is great for videos intended for virtual reality or simply to create a more engaging and realistic viewing experience.
Comparison
While the Insta360 X3 provides respectable sound quality and features suitable for most uses, the GoPro Max stands out for its ambisonic sound capture, making it superior for those looking to create truly immersive content. The decision between these two options will therefore depend on the importance you place on the sound dimension of your 360-degree videos. For total immersion with a dynamic and enveloping soundstage, the GoPro Max could be your preferred choice.

Insta360 X3 vs GoPro Max: Battery Life
Battery life is a determining factor in choosing a 360° camera, especially for those who plan to use it during extensive activities or while traveling. Good battery life allows you to capture more moments without interruption, which is essential to not miss important shots. Let’s see how the Insta360 X3 and GoPro Max stack up against this.
Insta360 X3
The Insta360 X3 offers an impressive battery life, allowing up to 70 minutes of video capture under normal use. This performance is remarkable considering the high image quality and the many software features that the device has to manage. For active users who require more recording time, the X3 can be a solid option, offering the ability to capture long sessions without the need to recharge the battery frequently.
GoPro Max
The GoPro Max, on the other hand, also offers a good battery life, with about 60 minutes of video recording time under standard use. Although slightly lower than that of the Insta360 X3, the battery life of the GoPro Max is still competitive, especially when you consider the image quality and stabilization that the camera must provide. Users looking for a rugged and reliable camera for outdoor adventures will find the GoPro Max a companion that can go the distance.
Comparison
In terms of battery life, the Insta360 X3 takes a slight lead with a 10-minute longer recording time compared to the GoPro Max. This may not seem like much, but for users who record streaming video, those extra minutes can make a significant difference. However, it is important to note that the actual range may vary depending on usage conditions, specific settings, and outside temperature, among other factors. Ultimately, the choice between these two cameras should also take into account other personal features and preferences, in addition to battery life.
Insta360 X3 vs GoPro Max: Ecosystem and Accessories
The accessory ecosystem of a 360° camera not only enriches the user experience, but also expands the creative possibilities and usage scenarios. Let’s take a closer look at the accessories available for the Insta360 X3 and GoPro Max, as well as their compatibility with third-party equipment.
Insta360 X3
The Insta360 X3 benefits from an extensive ecosystem of accessories designed to maximize its performance and versatility. These accessories include:
- Invisible Selfie Stick: Allows you to create 360° shots without the stick appearing in the image.
- Spare batteries and multiple charger: To extend filming sessions without interruption.
- Diving Cases: Provides extra protection and the ability to film underwater at greater depths.
- Mounting adapters: Makes it easy to attach the camera to various mounts and equipment.
Compatibility with third-party equipment is also a strong point of the Insta360 X3, thanks to standard mounting adapters and the availability of open interfaces, allowing users to connect a wide range of unofficial accessories.
GoPro Max
The GoPro Max is part of the GoPro ecosystem, renowned for its richness and quality. Available accessories include:
- Media Mod: Offers additional connectivity and mounting options, as well as an improved directional mic.
- Telescopic Selfie Stick: Ideal for remote shots and selfies.
- Spare batteries: Essential for long days of filming.
- Various fasteners and brackets: Including chest harnesses, helmet mounts, and more, suitable for all types of adventures.
The GoPro Max’s compatibility with third-party accessories is also a highlight, benefiting from the universality of its mounting system. This allows users to easily integrate the camera into existing setups with non-GoPro equipment.
Ecosystem Accessories: Verdict
Both the Insta360 X3 and the GoPro Max offer an extensive range of official accessories and are compatible with many third-party equipment, giving them great flexibility of use in various contexts. The choice between these two will depend on your specific needs and the types of accessories you plan to use. The Insta360 X3 is perhaps more geared towards technological and creative innovations, while the GoPro Max relies on the robustness and versatility of its well-established ecosystem.
Buy Insta360 X3 (One accessory free) 🎁
Insta360 X3 vs GoPro Max: App and Software
Mobile apps and desktop software play a crucial role in the user experience for 360° cameras, making it easier not only to edit and share videos, but also to transfer files. Let’s see how the Insta360 X3 and GoPro Max compare at this level.
Insta360 X3
The Insta360 X3 comes with an intuitive mobile app and desktop software, both designed to simplify post-production. The mobile app not only allows for easy transfer of videos from the camera to the phone, but also offers powerful editing features like cropping, applying filters, and even adding music. Plus, the direct export feature makes it easy to share creations on social media or via email.
The desktop software, on the other hand, is more robust, offering advanced editing options suitable for users looking to polish their videos with more precision. It also supports higher resolutions and larger file formats, which is ideal for more professional post-production.
GoPro Max
The GoPro Max benefits from the GoPro ecosystem, with the GoPro app for mobile and the GoPro Player for desktop. The mobile app makes it easy to capture, transfer, and edit videos directly from the phone. Users can easily trim clips, adjust the speed, and even control the camera remotely. Sharing is also simplified, allowing users to share their adventures instantly.
The GoPro Player for desktops offers advanced editing features, including the ability to manipulate 360-degree videos, change viewpoints, and add effects. While powerful, it’s still accessible even for novice editors, thanks to a clear user interface and built-in tutorials.
Comparison
Both the Insta360 X3 and the GoPro Max offer complete software solutions, each with its own strengths. The Insta360 application shines with its versatility and innovative editing features, particularly appreciated for cropping 360-degree videos. GoPro, on the other hand, focuses on simplicity and efficiency, making it easy to quickly edit and share videos.
The choice between these two will depend on your personal editing preferences: do you want a more intuitive app with creative editing features or a simpler, straightforward approach to quickly editing and sharing your videos? Both ecosystems offer great options, making editing and sharing 360° videos more accessible than ever.
Insta360 X3 vs GoPro Max: Price and Value for Money
The purchase decision for a 360° camera is not limited to comparing technical specifications and features; Price and value for money also play a crucial role. Let’s take a look at the recommended retail prices of the Insta360 X3 and GoPro Max and evaluate their value for money based on their features and performance.
Insta360 X3
The Insta360 X3 comes at a price that reflects its positioning as a high-quality 360° camera with advanced technology and innovative features. With its ability to capture 5.7K video, state-of-the-art FlowState stabilization, and creative shooting modes, the X3 is designed for those looking for quality and versatility in their 360-degree shots.
Considering these features, as well as the mobile app and desktop software that comes with the camera, the X3 offers excellent value for money for videographers and photographers looking to explore the possibilities of 360° video with a powerful and versatile device.
GoPro Max
The GoPro Max is also positioned in a similar price range, justified by its solid 360° video performance, ruggedness, and the build quality that GoPro is renowned for. With features like Max HyperSmooth stabilization, ambisonic sound capture, and access to the GoPro ecosystem for editing and sharing, the Max is an attractive option for adventure seekers and content creators who need a rugged camera that can keep up with them.
The GoPro Max’s value for money is high, especially for those who value durability and integration into the GoPro ecosystem, allowing for a wide variety of shots in virtually any environment.
Comparison
When comparing the Insta360 X3 and the GoPro Max, the choice in terms of value for money will depend on your priorities. If you’re looking for the latest technology in image stabilization and creative flexibility, the X3 may be the best choice. For those who need an ultra-durable camera with excellent image quality and appreciate access to the GoPro ecosystem, the Max might be more suitable.
Ultimately, both cameras offer excellent value given their features, performance, and the quality of the user experience they provide. Your decision should be guided by the alignment between the features offered by each camera and your specific content creation needs.
Insta360 X3 vs GoPro Max: The Verdict
The comparison between the Insta360 X3 and the GoPro Max reveals two high-quality 360° cameras, each with its strengths and limitations, suitable for different types of users and usage scenarios.
Strengths and Weaknesses
Insta360 X3:
- Strengths: Superior video resolution, advanced FlowState stabilization, creative features like Bullet Time, app and software with great editing freedom.
- Weaknesses: Less resistant to extreme conditions compared to the GoPro Max.
GoPro Max:
- Strengths: Durability and resistance to extreme conditions, Max HyperSmooth stabilization, ambisonic sound for sound immersion, easy integration into the GoPro ecosystem.
- Weaknesses: Slightly lower in terms of video resolution and creative features compared to the X3.
Final Council
- For content creators looking for creative flexibility and high image quality: The Insta360 X3 is probably the best choice. It offers superior resolution, innovative features, and advanced editing options for those who want to experiment and push the boundaries of 360° video.
- For adventurers and sportsmen who need a robust and reliable camera in all conditions: The GoPro Max stands out. With its durable construction, impressive stabilization, and excellent ambisonic sound, it’s ideal for capturing moments of action without worrying about the elements.
Call to Action
Choosing between these two outstanding cameras will depend on your specific needs, creative preferences, and the environment in which you plan to use them. We encourage you to explore each model further to discover the one that will best suit your style and projects.
- To learn more about the Insta360 X3 and explore all of its features, click here.
- To find out all that the GoPro Max has to offer and how it can fit your adventure, click here.
No matter what you choose, each of these 360° cameras has the potential to transform the way you capture and share your experiences. Immerse yourself in the captivating world of 360° video and start creating unforgettable memories today.

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