Black Friday 2025 has just begun, and the good news is that the Insta360 X4 is one of the most heavily discounted 360 cameras this year. Released before the X4 Air and X5, it remains one of the most popular models thanks to its stability, ease of use, and value for money. If you’re looking for a high-performance 360 camera for travel, filming your sporting activities, or producing immersive content, this Black Friday is undoubtedly the best time to buy it.

💸 Black Friday offer: a very aggressive discount on the Insta360 X4
This year, the Insta360 X4 is enjoying a spectacular price drop: from €475.99, it’s now €349 , a saving of €126.99. This is one of the biggest discounts across the entire Insta360 range during Black Friday 2025.
And that’s not all: by adding your creator code INREC7J , you get a free accessory when you purchase on the official website.
➡️ Discover the official offer: Insta360 X4
📸 Why does the Insta360 X4 remain a safe bet in 2025?
Although it was followed by the X4 Air and then the X5, the Insta360 X4 remains a very solid 360 camera and is still perfectly relevant today. It combines power, simplicity, and advanced features while offering performance close to that of more recent models.
✔️ 360° 8K Video
The X4 was one of the first compact 360 cameras to offer 8K video, providing a very detailed rendering ideal for cropping.
✔️ FlowState stabilization
Insta360’s stabilization is among the best on the market. Even while running, mountain biking, or skiing, the footage remains smooth.
✔️ HDR Action Mode
For sports and high-contrast scenes, this mode improves dynamics and offers a more natural rendering.
✔️ Waterproof and robust
The X4 is waterproof up to 10m and shockproof, ideal for hassle-free outdoor use.
✔️ An affordable and versatile camera
Simple to use, it is suitable for both beginners and regular creators who want to film in 360 without breaking their budget.

⚖️ Insta360 X4 vs X4 Air vs X5: which one to choose during Black Friday?
When comparing the three flagship models on sale this year, here’s what you need to know:
Insta360 X4
- 8K Video
- Very stable
- Good HDR management
- Ultra competitive price on sale
- Ideal for travel, sports, family
➡️ The best budget choice.
Insta360 X4 Air
- Lighter (165 g)
- Replaceable lenses
- Better low light than the X4
- More modern
➡️ The best ultra-lightweight choice.
Insta360 X5
- Better image quality
- Nighttime performance
- Maximum stabilization
- Designed for discerning creators
➡️ The best professional choice.
Result :
If you want the best 360 camera at the best price during Black Friday, the Insta360 X4 becomes an unbeatable option.

🏆 What uses is the Insta360 X4 ideal for?
The Insta360 X4 is a versatile camera that adapts to almost any situation:
- Travel & road trip : immersive video, invisible boom pole, easy cropping in the app.
- Sports : Mountain biking, skiing, surfing, hiking, trail running…
- Motorcycle/car : perfect for capturing dynamic 360 journeys.
- Vlogging : lightweight, stabilized, perfect for vertical content.
- Family : “me shot” mode, auto-reframed perspective.
- Social media creators : stylish videos without the need for a drone.
🎒 Great Black Friday bundles for the X4
Several packs are really worth it:
Standard Pack
→ The lowest price, ideal if you just want the camera.
Creator Pack
→ Includes invisible pole + battery + protection.
Perfect for vloggers.
Action/Sport Pack
→ Helmet mount, handlebar mount, long pole.
Excellent for skiing, mountain biking, motorcycling.

🔌 Recommended accessories for the X4
Some essential accessories to get the most out of the Insta360 X4 :
- Invisible Perch
- Extra battery
- Lens caps
- Bike rack / helmet
- Mic Air
- Safety grip
- Diving chamber
All available via the insta360 accessories section.
❓ So, are you going to take advantage of the Insta360 X4 promo this Black Friday?
With a discount of over 26%, a free accessory and still excellent performance, the Insta360 X4 is one of the best Black Friday 2025 opportunities to equip yourself with a 360 camera.
If you want a reliable, versatile and durable camera without breaking the bank, now is definitely the right time.



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