Black Friday 2025 has just begun, and if you dream of filming in 360° without the hassle, the Insta360 X4 Air is one of the best deals this year. With its ultra-lightweight design, 8K video capability, and already very affordable price, it becomes even more attractive thanks to Black Friday discounts.
If you’re wondering if now is the right time to buy it, the short answer is: yes, definitely .

💸 Black Friday 2025 offer on the Insta360 X4 Air
The Insta360 X4 Air is enjoying a very attractive discount for Black Friday. This year, its price drops from €399 to €359 , representing an immediate saving of €40. While not the biggest discount in the Insta360 range, for such a portable 8K camera, this price-performance ratio is exceptional.
💡 In addition to the discount, your creator code INREC7J allows you to get a free accessory .
➡️ See the official offer: Insta360 X4 Air
📸 Why is the Insta360 X4 Air an excellent choice in 2025?
The Insta360 X4 Air captures the essence of the X series, but in a redesigned format: lighter, simpler, and even more accessible. It’s a camera designed for those who want to film their daily lives, travels, or sporting activities without bulky equipment.
✔️ Ultra-light: only 165 g
It weighs about the same as a compact smartphone. You can film while hiking, traveling, or cycling without even noticing its presence.
✔️ 360° 8K Video
Like the X5, it shoots in 8K, which guarantees exceptional sharpness when cropping. The images are clean, detailed, and very natural, thanks in particular to the AdaptiveTone algorithm.
✔️ Replaceable objectives
A major revolution for 360 cameras: lenses can be changed in seconds. A huge advantage if you’re filming outdoors or if a child is handling the camera.
✔️ HDR Action Mode
Perfect for skiing, mountain biking or activities where there is a strong contrast between light and shadow.
✔️ Accessory compatibility
It works with most X5 accessories: invisible poles, bike mounts, batteries or insta360 Mic Air accessory .

⚖️ Insta360 X4 Air or Insta360 X5: which one to choose this year?
The two cameras look similar on the outside, but they are not aimed at the same audience.
Insta360 X4 Air – who is it for?
- Minimalist travelers
- 360 Beginners
- Casual athletes
- Creators who want 8K without investing in a pro model
- Families, parents, spontaneous vloggers
Insta360 X5 – for whom?
- Demanding designers
- Filmmakers
- High-intensity athletes
- Optimal nighttime performance
- More advanced stabilization
➡️ Quick conclusion:
If you want the best possible quality , get the X5.
If you want a lightweight, simple and affordable 8K camera , the Insta360 X4 Air is the perfect choice.
🏆 For what uses is the Insta360 X4 Air ideal?
The Insta360 X4 Air excels in a multitude of situations:
- Travel : it slips into a pocket and films all day without getting in the way.
- Hiking & outdoor activities : its featherweight design really makes a difference.
- Vlogs : smooth stabilization + invisible selfie stick = professional look.
- Sports : cycling, skiing, longboarding, running.
- Family : spontaneous 360 shots with easy cropping in the Insta360 app.
🎒 The best Black Friday 2025 bundles for the X4 Air
During Black Friday, the Insta360 X4 Air is available in several bundles:
🔋 Standard Pack
Camera only → best price.
🎒 Starter Pack
Generally includes:
- invisible pole,
- additional battery
- lens cap.
This is the most versatile pack.
🏂 Sports Packs
For cycling, skiing, motorcycling → perfect if you do a lot of action.

🔌 Essential accessories for the X4 Air
Here are the accessories to consider to improve your setup:
- Invisible pole 114 cm
- Extra battery
- X4 Air Lens Covers
- Insta360 Mic Air accessory (much cleaner sound)
- Carrying case
❓ So, are you planning to take advantage of the Insta360 X4 Air promotion this Black Friday?
The Insta360 X4 Air is probably the best lightweight 360 camera currently available. With this Black Friday discount and a free accessory, now is definitely the time to grab it.



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